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Land To Brand.PNG

About Us

We develop food businesses – from land to brand – for our clients in Ireland and the Middle East and Africa. We maximize the profitability of the entire value chain for our clients. We provide the combination of marketing, sales, factory and farm operations expertise and experience that underpins successful food business.

The key to successful integrated food businesses is balance and that means planning – from project planning through management by objectives to milk balance – must be at the core of everything. We are planning experts; we live by forecasts; we know the
business is played out in planning and review meetings

We believe the adage that failing to plan means planning to fail!

We offer the benefit of over 30 years’ combined experience. We increase our clients’ wealth by completing projects for them that deliver vertically integrated food businesses that encompass farm, factory, distribution and branding. We provide the specialized expertise and experience needed for this work. Track record of successful project completions.

Meet Our Team

Get to Know Us


Stephen O'Keeffe


Started his career at Almarai, the world’s largest vertically integrated dairy company after earning honours degree in Dairy Science from University College Cork, Ireland.

Strong project management, people management and systems development skills. Worked for 18 years in Middle East, 10 of them at Almarai in different
roles from production, operations and planning

Worked in Ireland in food and dairy processing and manufacture for Green Isle Frozen Foods, Gubbeen Cheese, Dairy Concepts.

Recently completed dairy and juice processing plant for Alyoum foods in Jordan, followed by a plastics factory to supply packaging for dairy and juice products.

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Simon O'Keeffe


Bachelor of Commerce degree in marketing and Executive MBA from University College Cork, Ireland and a Diploma in International Selling from DIT as well as Nike’s Strategic Education and Training Programme.

Recognized leadership and management skills as well as deep experience in sales and marketing. International experience spread over 7 years in Germany, 4 years in the US in Oregon and Virginia and over 20 years in Ireland. Worked in marketing, sales and product management for Nike Inc., Nike International, R.J. Reynolds Tobacco and Nobel Consumer Goods.

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